I felt that Futura would be a better fit. I didn't like how Geneva looked in this logo, and felt a different sans serif font which was not very wide. I had the effect be size 14pt, with 9 ridges per segment. This effect creates the look of a star, and lets you customize the way the points look. I thought a good way to do that would be to distort the circle using the Zig Zag effect. In this second new version of the logo, I wanted to create a sense of newness and excitement. Second update: creating points with zig zag Here's the final version of the first update to the logo: I thought this created a sense of depth that I really liked. In addition to making the letters a bit larger, I added a Drop Shadow to them, with a small y-offset but a larger x-offset. I liked the look of the Geneva font here, but thought that it should pop out more against the background. I set the circle's opacity to 57% and created two copies of it in the shape of a Venn Diagram. In this first new version of the logo, I kept the circle shape, but this time made multiple overlapping layers.

By distorting the circle, changing the font, and adding effects, what starts as a bland logo becomes an interesting focal point on a website. In each version of this logo, I'll start with the same base logo-a 100x100pt green circle. I then used the Type Tool to write my initials, 'AB' in Geneva size 45pt. To start out, I used the Ellipse Tool to create a 100x100pt circle in a dark blue. Each logo will implement slight tweaks, but as I'll show, small changes can dramatically affect the logo. In this post, I'll begin with a simple logo, and I'll walk through different ways to make it stand out using Adobe Illustrator. To make your website standout, one good place to start is with website logos.

Adobe logo