Perhaps football kits should reflect the time, like pop music? For The Specials' Ghost Town reaching number one in the unhappy summer of 1981 read Newcastle releasing a bad away shirt during a deeply inconvenient pandemic. We now find ourselves on the cusp of 2020/21 in a very odd place.Īppropriate enough, you might think. We’ve had seasons in which this round-up was dominated by tedious templates, gradients galore, and Puma ruining everything with its stupid little dots. How else to explain this sudden outbreak of violent graphic design, the likes of which hasn't been seen since Jorge Campos was making his own goalkeeper shirts with crayons, highlighters and old pieces of felt? But there’s a clear and important message being delivered by this year’s slate of new Premier League kits: everything is broken.

It’s rash to read too much into football shirts.

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